Web analytics is nothing but the measuring web traffic. It is not limited to measuring web traffic. It includes:
- Data collection
- Reporting of web data for purposes of understanding and optimizing web pages
Google Analytics is the most widely used cloud-based web analytics service. However, your data is locked into Google Eco-system. If you want 100% data ownership, try the following open source web analytics software to get information about the number of visitors to your website and the number of page views. The information is useful for market research and understanding popularity trends on your website.